  |
 |
GreenBlue uses design as a leverage point for effective action. Many of society's challenges are caused by poorly designed industrial systems ... systems that are providing alarming feedback at all scales, from toxic mothers' milk to holes in the ozone layer. GreenBlue asks: How can we design, prototype, and realize better products and systems? GreenBlue asks this question in specific contexts to reveal practical design and business opportunities. GreenBlue achieves success through projects and partnerships. GreenBlue is recognized for its ability to convene stakeholders, establish ambitious objectives, and develop practical design tools and resources.
|
 |
|
GreenBlue began as a nexus of projects at McDonough Braungart Design Chemistry (MBDC), the private sustainable product and process design consultancy co-founded by American architect William McDonough and German chemist Michael Braungart in 1995.
As a private-sector agent dedicated to social and environmental goals, MBDC has consistently allocated the majority of its profits to internal research and development that advance intellectual understanding and practical application of sustainable design principles. These initiatives have included development of the Cradle to Cradle Design Framework, C2CSpec, the Chemical Profiles Knowledge Base, and C2C Training Modules.
GreenBlue was founded in November, 2002 with the conviction that a non-profit platform will allow broader leveraging of these assets into a comprehensive open-source system of resources for the widespread adoption of cradle-to-cradle principles, often in contexts unavailable to MBDC as an elite, private-sector consultancy.
|
