GreenBlue is a nonprofit institute that stimulates the creative redesign of industry by focusing the expertise of professional communities to create practical solutions, resources, and opportunities for implementing sustainability.
GreenBlue is staffed by scientists, engineers, design professionals and business strategists who ask: How can we design, prototype and realize better products and systems? GreenBlue asks this question in the context of specific industry sectors to reveal practical design and business opportunities for implementing sustainability.
GreenBlue achieves success through projects and partnerships. GreenBlue is recognized for its ability to convene stakeholders, establish ambitious objectives, and develop practical design tools and resources.
GreenBlue was founded in 2002. Its project the Sustainable Packaging Coalition was founded in 2004, and the project CleanGredients was launched in
late 2006. In 2009, GreenBlue acquired the nonprofit organization Metafore.