What is a Sustainable Product?

GreenBlue’s mission is simple: Make Products More Sustainable. We believe that everything produced by industry can contribute to a healthier world.

In 2005, our flagship project, the Sustainable Packaging Coalition, outlined eight criteria that have become a widely adopted industry standard for the “definition of sustainable packaging.” We believe they apply just as well to any and all products.

At the moment, no products – which includes not just the objects themselves but also the systems and processes of production – can be considered truly sustainable. Our aim is to help business create things that get closer and closer to realizing this vision.

Sustainable Products:

Are beneficial, safe & healthy for individuals and communities throughout their life cycles.

Meet market criteria for both performance and cost.

Are sourced, manufactured, transported, and recycled using renewable energy.

Optimize the use of renewable or recycled source materials.

Are manufactured using clean production technologies and best practices.

Are made from materials healthy in all probable end-of-life scenarios.

Are physically designed to optimize materials and energy.

Are effectively recovered and utilized in biological and/or industrial closed-loop cycles.

We believe that everything produced by industry can contribute to a healthier world