Make Business More Sustainable

We believe business can be a catalyst for sustainable transformation.

The Opportunity

GreenBlue Advisory Services can help reduce an organization’s environmental impact by developing strategic solutions to meet their sustainability objectives. To thrive in a future with dwindling resources, expensive energy, and stiffer regulation, business will have to design, make, and market products in more sustainable ways. The businesses that do that sooner rather than later will create a competitive advantage for themselves, but they often need guidance along the way.

GreenBlue knows the potential of business to develop innovative solutions for our most pressing sustainability challenges, which is why we work not only with whole industry sectors but also one-on-one with companies, industry associations, government agencies, and nonprofits. GreenBlue Advisory Services can help reduce an organization’s environmental impact by developing strategic solutions to meet their sustainability objectives.

A guiding principle of our Advisory Services program is to cause systemic change. A single business can influence a whole industry for the better, and entire markets can evolve, one company at a time.

For more information on our Advisory Services program, please contact Katherine O’Dea by email or by phone at 434.817.1424 ext. 329

Our Approach

GreenBlue Advisory Services helps business leaders embrace sustainability by developing innovative yet practical solutions. By integrating sustainability into their core operating principles, companies can ensure long-term competitiveness. We help transform business processes and products by applying our deep understanding of sustainability to each company’s particular needs, from short-term research to long-term strategy.

Advisory Services Clients

GreenBlue Advisory Services has worked with many well-known brands to tackle today’s most pressing challenges, and these companies are leading their industries in the transition to a sustainable system by transforming their own products, manufacturing processes, and operations:

  • Cadbury
  • CFA Institute
  • The Coca-Cola Company
  • Food and Consumer Products of Canada
  • HAVI Global Solutions
  • J. Crew
  • Kraft Foods
  • National Aeronautics and Space Administration (NASA)
  • Nestlé
  • Nespresso
  • Nike
  • SC Johnson
  • Wakefern


Sustainability Scenario Planning

Understanding risks and opportunities. We help companies assess what sustainability means to them, where opportunities for innovation exist, and what strategies need to be developed for the future. We can help you shape your long-range vision and goals with sustainability in mind.

Metrics Development and Application

Measuring change. We can help you set priorities and evaluate your performance over time. We work with you to define your goals, establish metrics, collect data, track performance, and communicate the results effectively.

Integration into Business Units

Strategies turned into action. We can translate broad sustainability strategies into implementation plans for individual business units, developing clear action items and metrics for each unit.

Materials Assessment

Making smarter material choices. We map material flows to identify impacts across the supply chain, analyze trends by sector, assist with material optimization, and perform alternatives research, all of which can help a company understand the tradeoffs and implications of different material choices.