Making packaging more sustainable is not an easy task. The sustainability of any given package is the result of a complex series of interactions—between retailers and brand owners, converters and raw material suppliers, waste management companies and consumers—and more sustainable packaging can only be realized if sustainability considerations are deeply embedded across the entire supply chain. Packaging World
In May 2012, GreenBlue’s Sustainable Packaging Coalition (SPC) announced that five new companies joined the soft launch of the How2Recycle Label, a voluntary recycling labeling system developed by the SPC to provide clear recycling information to consumers, while conforming to the Federal Trade Commission (FTC) “Green Guides.” Packaging Digest
At May 2012 Sustainable Cosmetics Summit in New York, CEOs from various natural and organic cosmetic and personal care companies said one big issue with eco-friendly packaging is it’s not attractive. Apparently these CEOs are not the only ones who think green products need a face lift. GreenBlue’s CEO, Lance Hosey, also agrees that sustainable products (across the green gamut, not just packaging) needs some style. Inside Cosmeceuticals
Consumers are beginning to express their desire for more sustainable products. But by and large, those products are not making themselves easy to love. Lance Hosey, who keynoted at the recent Sustainable Brands conference, believes there’s still a fundamental disconnect between form and function in green product design. Simply put, products that are more sustainable tend to telegraph sensible, not sexy. Fast.Co Exist
…In this engaging examination of greater green possibilities, Hosey–President and CEO of GreenBlue, a nonprofit dedicated to sustainability–makes a rational argument that design and sustainability can not only coexist, they can fuse to create vibrant, livable spaces. Publishers Weekly
Can green be beautiful? Logically, it would seem like green and beauty would go hand-in-hand, yet sustainable design is widely considered unattractive. Sustainable Brands 2012 emcee Lance Hosey, CEO of GreenBlue and author of The Shape of Green, argues that “if sustainable design is intended to act like nature, it should knock your socks off.” Triple Pundit
A contest to encourage environmentally friendly and energy efficient practices at area businesses concluded Thursday as the winners of the Better Business Challenge were announced. The nonprofit GreenBlue won two awards. They received one of two “kilowatt crackdown” awards for reducing energy consumption and another for reducing waste by 40 percent by introducing composting. Charlottesville Tomorrow
Lance Hosey is a former columnist with Architect magazine and the co-author, with Kira Gould, of Women in Green: Voices of Sustainable Design (Ecotone Publishing, 2007). His latest book, The Shape of Green: Aesthetics, Ecology, and Design (Island Press, 2012), outlines a clear set of principles for aesthetics and sustainable design, and studies how form and image can enhance conservation, comfort, and community at every scale of design, from products to cities. Building Magazine
Anyone who tries to do the right thing and recycle has experienced it: the utter confusion that certain products induce with their packaging. But a new label tries to address the vague and oftentimes misleading recycling messages. Los Angeles Times
About 10 nationally known companies are adopting a recycling label redesign led by Charlottesville-based nonprofit GreenBlue and its Sustainable Packaging Coalition. The Charlottesville Daily Progress