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THE GREATEST POTENTIAL FOR REALIZING THE POSITIVE BENEFITS OF A CRADLE-TO-CRADLE PERSPECTIVE IS IN THE EARLY DESIGN PHASES OF PROJECT DEVELOPMENT, WHEN OPPORTUNITIES TO AFFECT OUTCOMES ARE GREATEST AND THE RESOURCES COMMITTED TO A SOLUTION ARE SMALLEST. CRADLE-TO-CRADLE DESIGN PROVIDES A FRAMEWORK FOR INTELLIGENT DESIGN DECISIONS, ENABLING DESIGNERS TO TAKE INTO ACCOUNT ALL MATERIAL INPUTS AND METABOLISM CHARACTERISTICS - AND CONSIDER INNOVATIVE DESIGN OPPORTUNITIES - WHEN DESIGNING AND REDESIGNING NEW OR EXISTING PRODUCTS.
A clear understanding of a material or product's flow through various life cycle stages (i.e., raw materials extraction and production; manufacturing; use; recovery/reutilization) provides an invaluable context for assessing its impacts on human health and the environment. Cradle-to-cradle thinking structures the decision-making processes involved in intelligent design by extending design objectives to include the human and environmental safety and post-use value recovery of materials.
GreenBlue works with individuals, industries, and government to realize the tremendous, leveraging power of innovative, intelligent design to realize true cradle-to-cradle products, services, and systems.
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