Tag: Labeling

Confusing Packaging Labels: Salt

April 29, 2013 by Danielle Peacock

Last week, NPR food blog The Salt published a story on low-sodium claims with a familiar theme: clear and meaningful on-package claims. On-package sustainability claims are an exciting way to share our work with consumers. The Sustainable Packaging Coalition explores claims through education in the Essentials of Sustainable Packaging course, the Meaningful Marketing Claims Industry Leadership Committee, and the How2Recycle on package recycling label. However, … More →

How2Recycle Label Completes Successful Soft Launch and Welcomes The Kellogg Company

March 20, 2013 by GreenBlue

We are delighted to announce the successful completion of the soft launch phase of our How2Recycle recycling labeling system. In addition, major brand name Kellogg’s will be joining the 11 other leading companies already taking advantage of the How2Recycle Label, including Ampac, Best Buy, Clorox, Costco Wholesale, Esteé Lauder Companies Aveda Brand, General Mills, Microsoft, Minute Maid, Sealed Air, Seventh Generation, and REI. A photo … More →

How2Recycle Label Gains More Traction in National Marketplace

November 28, 2012 by GreenBlue

Best Buy, Clorox, and Minute Maid to Implement the Sustainable Packaging Coalition’s On-package Recycling Label on Select Products in 2013 CHARLOTTESVILLE, VA, November 28, 2012 – The Sustainable Packaging Coalition (SPC), a project of sustainability nonprofit GreenBlue, is pleased to announce additional participants in the soft launch of its pioneering How2Recycle on-package recycling labeling system. Major brand names, including Best Buy, Clorox, and Minute Maid, … More →

How2Recycle Label Gains More Traction in National Marketplace

November 28, 2012 by GreenBlue

The Sustainable Packaging Coalition (SPC), a project of GreenBlue, is pleased to announce additional participants in the soft launch of its pioneering How2Recycle on-package recycling labeling system. Major brand names, including Best Buy, Clorox, and Minute Maid, will be joining 10 other leading companies already participating in the soft launch, including Costco Wholesale, General Mills, Seventh Generation, and REI, in implementing the label on select … More →

How Important Are the Plastic “Numbers” to Recycling?

October 18, 2012 by Anne Bedarf

The relevance of the plastic “numbers”—officially known as the “Resin Identification Codes” or RICs under ASTM D7611—depends on who you ask. Adamant recyclers often believe they are useful, while time and time again both research and anecdotes show that at least half of the population is confused by them, and this confusion can result in recycling stream contamination. While participating in the ASTM process for … More →

Achieving Universal Recycling Labels Through How2Recycle

August 16, 2012 by Danielle Peacock

This blog post by GreenBlue Project Associate Danielle Peacock originally appeared on the 1800RECYCLING.com blog, which covers a variety of recycling topics. Read the original blog post here. Far too often, we see confusing and misleading (though perhaps hopeful) recycling claims on packaging. This leads to either false contentment with current recycling systems or cynicism on the part of the consumer. Unclear labeling, inaccurate recycling claims and variations … More →

How2Recycle Label Standardizes What is ‘Recyclable’ for Consumers

July 12, 2012 by Danielle Peacock

This article by GreenBlue Project Associate Danielle Peacock appeared in this month’s issue of Packaging Digest, which features a monthly column by GreenBlue staff on packaging sustainability. Read the original article. In May 2012, GreenBlue’s Sustainable Packaging Coalition (SPC) announced that five new companies joined the soft launch of the How2Recycle Label, a voluntary recycling labeling system developed by the SPC to provide clear recycling information … More →

More Leading National Brands Adopt How2Recycle Label

May 30, 2012 by GreenBlue

Move by Yoplait, Esteé Lauder Companies, Sealed Air, Ampac, BJ’s Wholesale Club to Help Customers Recycle Their Products Messages about recycling are common, but are often vague, misleading, or just plain incorrect. But now, major brand names Yoplait, Esteé Lauder Companies, Sealed Air, BJ’s Wholesale Club, and manufacturer Ampac seek to change that. We are pleased to announce that this summer, these leading companies join … More →

More National Brands Adopt New Easy-to-understand How2Recycle Label

May 30, 2012 by GreenBlue

Move by Yoplait, Esteé Lauder Companies, Sealed Air, Ampac, BJ’s Wholesale Club to Help Customers Recycle Their Products CHARLOTTESVILLE, VA, May 30, 2012 — Messages about recycling are common, but are often vague, misleading, or just plain incorrect. But now, major brand names Yoplait, Esteé Lauder Companies, Sealed Air, BJ’s Wholesale Club, and manufacturer Ampac seek to change that. This summer, these leading companies join … More →

More Buzz for the How2Recycle Label

January 25, 2012 by GreenBlue

Check out last night’s clip from our local station NBC29 on the pilot of our How2Recycle label. Senior Project Manager Anne Bedarf was able to show off the label on packages in stores now. We’ve recently had more companies sign on for the effort so stay tuned for more developments!