President & CEO Lance Hosey recently delivered a keynote address at the Sustainable Brands 2012 conference on his latest book, The Shape of Green, which was released this past June. In his keynote, Lance makes the case for why beauty is inherent to sustainability and outlines core principles for the aesthetics of sustainable design. You can check out the presentation in its entirety below: The … More
GreenBlue CEO Makes Case for Aesthetics in Sustainable Design with New Book People often equate environmentally friendly cars, buildings, and products with being unsightly. Yet not only can sustainable design be beautiful, argues author Lance Hosey, its beauty can make it more sustainable. “Conventional wisdom portrays green as not just occasionally but inevitably unattractive, as if beauty and sustainability were incompatible,” Hosey writes in his … More
With my latest book, The Shape of Green, coming out this summer, a colleague asked me to compile a list of other sustainability-related books I would recommend. Since the usual suspects—Silent Spring, The Ecology of Commerce, Biomimicry, and Cradle to Cradle, etc.—are so well known, there’s no need to repeat them here. Instead, I’ll focus on a more personal list of favorites that have influenced … More
“Should design be environmentally responsible?” asks design critic Alice Rawsthorn in the New York Times. “The only sensible answer to that question is ‘yes.’ But if you asked a group of designers to define what that term means, each would be likely to give a different answer. Though there is one thing on which they might agree: that the most successful examples of environmentally responsible … More